Brand Creation

Our branding approach is appealing, ensures consistency, and appeals to the ideal customers.

Strategic Brand Direction & Messaging Session

The Strategic Brand Direction & Messaging Session is a minimum of one day or more, intensive workshop that is designed to connect our client’s key executives together with the InCon team to create a compelling brand/campaign message. This session will enable the development of all verbal and visual cues to effectively communicate the brand across all customer touch points. This workshop is aimed at achieving the following:

Defining and creating brand story

Developing Core Values and Strengths

Defining the verbal and visual cues that identify the brand archetype and forms the foundation of your brand’s story.

Defining the personality, tone, & way that the brand communicates with key stakeholders.

Research & Insights

Our insights are centered around the existing customer, competition, and prospective audience, which helps validate leadership’s direction to create a relevant brand.

Brand Creation & Strategy

During this phase we create the brand message and identity. We also identify the appropriate digital and traditional marketing channels that would be best for the official launch. This approach enables us to effectively execute vital branding & marketing assets consisting of:

• Design Concept & Style Guides

• New Company Logo

• Corporate Identity/Stationary Design

• Website Messaging & Content

• Marketing Collateral

Brand Launch & Implementation

Through our comprehensive process we deliver a quality product that appeals to the client’s four major stakeholders: Leadership, Competition, Existing Clientele, and Potential Clients.

Corporate Identity

Visualizing brands is simply what we do. We take your corporate identity serious and ensure it accurately represents your company well to your ideal audience.

Our Branding Packages

Starter Brand Creation Package

The Starter Package is specifically for the newly developed or start-up company with very tight budgets. It includes the fundamental aspects of branding that communicate the company's story in a professional and cohesive manner.

Brand Discovery Workshop
The workshop is a visual session to better understand your company and the story you want your audience to receive

Market & Competitor Research
The research will be very “top-level” and focus on two important categories of information needed to influence the brand development process.

Messaging and Content Creation
The messaging and content in this package will be light in terms of volume

Brand Identity Creation
The brand identity will help determine how your story will be expressed visually

Marketing Collateral Design
The design package is limited to three marketing collateral pieces (e.g. business cards, flyers, brochures, etc.).

Website Design Consultation
Although we can develop websites, the website design package only includes website consultation, for up to four hours, to work with your developers.

Standard Brand Creation Package

The Standard Package is designed for the small business owner who has the budget to incorporate deeper research In order to ensure that the brand message is properly crafted to ensure audience engagement. The company will receive rich content and basic web design. This package is ideal for re-branding

Brand Discovery Workshop
The brand discovery workshop will be a visual session to better understand your company and the story you want your audience to receive

Market, Competitor, & Customer Research
The research will be very “top-level” and focused on two important categories of information needed to influence the brand development process.

Messaging and Content Creation
The messaging and content in this package will be light in terms of volume

Brand Identity Creation
The brand identity will help determine how your story will be expressed visually

Marketing Collateral Design
The design package is limited to six marketing collateral pieces (e.g. business cards, flyers, brochures, etc.).

Website Design Consultation
Although we can develop websites, the website design package only includes website consultation, for up eight hours, to work with your developers.

Branding

See how your marketing can improve.

 

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