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L Sync Solutions
Meet. L Sync Solutions
L-Sync is a Dallas based construction, logistics, and supply chain consulting company. The company has been branded amongst its potential clients as a logistics company. The company asked InCon, LLC to revamp its brand and provide marketing strategy skills to integrate with its key stakeholders and potential clients. The project focused on addressing the following issues:
Date:
2025
Category:
Property Services & Construction
01. The Situation
Our approach focused on providing direction for the creation of the company’s rebrand campaign. To deliver this project we were able to leverage almost every core solution of our company in one project. The following process was followed:
02. The Solution
- i-IMMERSION Session – Our indoctrination process helped us understand our L-Sync, their industry, and missing information that has caused a gap in their ability to create an effective brand message that will resonate with both existing and potential clients.
- Brand Messaging Session – This was an in-depth session designed to uncover the core brand message leadership wants articulated to the market. The session served as the foundation for the development of all verbal and visual guides for communicating L-Sync’s brand across all customer touch points.
- Brand Definition & Core Identity Elements
- B2B Content & Copy
- Research & Insights – We leveraged our advanced research capabilities to ensure the desired message aligned with the market’s needs and desires. The insights we obtained through this process helped shape the brand message and identity as well as highlighted the appropriate digital and traditional marketing channels that would be best for the official launch.
- Message Testing and Market Reaction
- Customer Satisfaction and Interviews
- Competitive Discovery and Analysis
- Brand Creation & Strategy – We created L-Sync’s brand and identity based on the information we were able to obtain. This approach enable us to effectively execute vital branding & marketing assets consisting of:
- Design Concept & Style Guides
- New Company Logo
- Corporate Identity/Stationary Design
- Website Messaging & Content
- Marketing Collateral
- Marketing Launch & Implementation Consulting
03. The Result
Through our comprehensive process we were able to deliver a quality product that appeals to the company’s four major audiences: Leadership, Competition, Existing Clientele, and Potential Clients. Consideration of these groups ensured the rebrand was not created off mere intuition but based on intelligence that would enable the creation of a meaningful brand that resonates with those L-Sync seeks to do business with.
