Privy Place

Meet. Privy Place

Privy Place is a members-only real estate marketplace specifically designed to save members time and money. Privy’s proprietary process eliminates the stress from real estate transactions. What used to take hours now just takes a click of a button. What used to cost a fortune now just costs a fraction of that. What used to be a headache is now a breeze. Anyone who has ever bought or sold a home will immediately recognize the advantages of being Privy, where privacy is paramount.

Client:

Privy Place

Website:
Category:
Market Research 
01. The Situation

The owner of Privy Place was at the beginning phase of taking the platform to market. At this stage, there were many market unknowns and information needed to help the leadership team make an informed decision. As such, the company needed detailed market research conducted to help them see clearly and determine the best approach for marketing the platform.

The team hired InCon, LLC to perform a fundamental study that would be crucial for market penetration. The comprehensive information would help inform Privy and help make the most cost-effective decisions. We focused the study on the most attractive geographical areas/metros to enable a targeted approach for market growth and expansion.

02. The Solution

We took a deep look into the competitive environment to uncover any unknown direct competitors or the top alternatives that pose the greatest risk to Privy. This deep competitive study will allow Privy to know who or what types of individuals these competitors are targeting. This will be a great indication of who Privy needs to place focus on. Additionally, the insights from the competitive assessment will point to key marketing strategies that Privy should consider.

This study will take a glance into the general thoughts and perceptions that existing clients have about the Privy Concept. All of the information will be combined to help tell the story of who will be the best target audience and how this audience can be divided for a more effective marketing focus.

03. The Result

We delivered a detailed market research report that focused on the following themes:

  1. Overall Local Market Outlook and Trends
  2. ID and Determine Most Attractive Markets by Geography
  3. Competitive Overview and Assessment
  4. Define Target Audience and Segmentation
  • Demographic Analysis
  • Behaviors/Lifestyle
  • Similarities/Segmentation
  1. High-Level Report and Recommendations

 

This report provides clarity to the owners so they can figure out the next steps that would be required to go to the market and scale. The team now had the information they needed to determine their best target audience, metro areas that were best to focus on, and how to outmaneuver the competition. Additionally, the team was provided key recommendations on the best path forward.